As many of you know I am a married man and the one thing you must know is I am an internet marketer. Well my wife recently had the idea of running a range of cosmetic sites to try and build up an income for herself and roped me in to do a build the sites for her, and whilst I am no web designer – the designs are basic and functional but the custom build allows Jen to manage the sites – and for anyone wanting a quick peak at them feel free to have a look as I have linked below.
Archive for the ‘Work’ Category
Jens New Sites
Tuesday, May 10th, 2011Day to day Life
Thursday, May 20th, 2010Well a lot of people dont quite realise how a website developer will earn a living, let alone an Internet Marketing expert. Well for a long time I have been thinking of writing another work related post, however at the same time this is a personal blog about my modding and writing about work is not what it is for. However Rules are there to be broken….
Firstly I will start by discussing what a website developer will do to earn his living… and then go into the similarities between a website developer and a Internet Marketing expert. A website developer is the person who you will go to to make a change to your website, and reasonable guys can be found in the UK from as little as £15+vat an hour on a freelance basis. The usually specialise in a single specific programming language, PHP, .Net, ASP and may have other tricks up there sleeve such as Javascript and Flash. A web developer will often throw funky technological terms at you such as Ajax, jQuery and web 2.0.
However on the other hand you will find a good Internet Marketer will rarely cost less than £35+vat an hour. Yes more than double the cost of your web developer, But why the difference? Every change a Internet Marketer makes is carefully thought out, considered with the overall goal of providing you with more traffic and better sales. If we drill down into Internet Marketing further to an SEO (Search Engine Optimisation) Consultant, you are looking at a highly trained individual who has a background as a web developer, however rather than just specialising in one of the server technologies (PHP / .net / ASP) he specialises in all 3. Your SEO Internet Market is looking to improve the effectiveness of the code, using a number of tools at his disposal including measuring averaged page load times to a high amount of accuracy and improving the codebase. All of these changes are under the hood of your website.
The other skill an SEO has, without even considering what he is doing is to put keyword densities into the things he writes, for example in the 508words of this blog post, I have used the following keywords specifically on the whole page (includes meta).
SEO: 9 occasions
Internet Marketing: 10 occasions
Web Developer: 6 occasions
Website Developer: 7 occasions
Now I have had to check this manually after posting for the occurances on the POST page (not the general overview) and update the post – as its late and I have both my Internet Marketing and Website Developer duties in the morning.
Add this to the fact I have also used these keywords as the post tags, and written this post at 1:16am in the morning after a long day, you can see just how easy it is for a SEO to outrank a web developer at Internet Marketing. However I do have the advantage of a number of SEO tools over the web developer – and I am giving some of them away free at Web Developers Toolkit